7 Ninja Link Building Tactics

Everyone likes easy links right? I mean who wouldn’t, everyone knows that links help you rank in Google and today I am sharing 7 sneaky and ninja style ways to get links. If you have anymore that you would like to give up to us all don’t hesitate to do so in the comments below.

1. Get a link from

It’s hard to believe that Google, as smart and technically minded they are that they have left open a hold in their system that anyone can use to build a do-follow link from their own domain… Well they have! Now I am not saying that Google will count this link, I don’t know their algorithm, there is even a chance that they know about it and they filter out links from their own domains. I just don’t know but would you rather have it than not have it? sure! You can see the link I am talking about on the image below.



The method is through their rich snippets testing tool.

All you have to do is add your own domain, copy the URL and build links to it. It could be as simple as tweeting it, sharing it on facebook, stick a link from your blog (just like I did…) and it will get crawled.


2. eBay! is another massive domain on the internet, of course its not the size of but with a DA92 rating its nothing to be sniffed at, and you can build a do-follow link right from your profile page.

Now to save you the bother of looking for the edit profile page (it is a bitch to find) I will give you the link here. You will need an ebay account to log in but they take 5 minuets to set up. Also, because of the feedback system if you already have an ebay account with a good amount of feedback there will be a lot of links from within ebay to your profile, which will make the link on your page all that bit stronger.


3. Mentions and Name Calling

Google Alerts is a fantastic tool for SEO and reputation management.

It’s very simple in the way it works, simply add a term to its system and when Google crawls new content it will send you and email when it finds this term in fresh content.

So how can I use this?

You add your brand name to it and create an alert. Also I add the names of key people within that business and wait for the alerts to come in, and when they do you simply ask the people very nicely if they would mind adding a link to your website.

For the asking part I have created a very simple email template to use. In the case of the brand being mentioned ask them to link to your website, in the case of a key member of that brand being mentioned create a profile page within your website and ask them to link to this.

I’ve created over 500 links this way for clients over the years, its a very easy and low effort way to build great links.

Extra sneaky method:

If you also want to be super sneaky add your competitors to an alert. If you see them building links to their business you can also do what they are doing and build a link from the same places using their own method. They will not see it coming.


4. #HARO, #journorequest and #prrequest

These are commonly used hash tags that journalists and bloggers use when they need help.

#HARO = Help A Reporter Out.
#journorequest = journalist request.
#prrequest = public relations request.

So why would you want to help a blogger or journalist?

Because its a very easy and cheap method to be interviews in relevant blogs, newspapers and magazines! When these people are looking for someone to interview they tweet, its a very simple method and its not that well known…

To automate this simply set up 2 or 3 search columns within tweet deck and let it run all day, when one of these hash tags are tweeted you will be alerted. When you see a relevant need that you can help them with send them a tweet and let them know and simply ask for a link when they mention your name.


5.  Create Fake Products

If you run an ecommerce store this is a great opportunity you have not even thought of.



Did you see the canned unicorn meat not long ago?

Check the page out, very easy to make and of course you don’t have to sell it, just leave it out of stock.

So how many links did this generate?



1,071 links
215 tweets
2,263 Facebook likes
2,391 Facebook shares

Use your sense of humour and build some fake products, if I had an ecommerce store I would be all over it like a rash! You cannot pay for that kind of feedback.


6. Pay Writers to Guest Blog

If you outsource content creation then this is one for you. Guest blogging is the process of writing content, embedding links or other content within this content and then asking bloggers to post it on their blog. This after all is free content for them, you get links out of it… Everyone wins.

However, this can be a very tedious process for you. A lot of bloggers will only accept content about specific topics, they have to be a certain length and of a certain quality which can drive you mental.

So if you are paying someone already to write about you or for you, just put them on a commission only deal where you pay double your normal rate if they get their post onto someone elses blog with a link back to you in there. If you are already out sourcing content why not? It’s like having a personal link building army doing your dirty work for you, paid on commission.


7. Broken Domain Back Links

My final tip for you all today is this, run a crawler such as “Screaming Frog” on a website to find broken links. You are then going to check these broken links and find out if any of the domains they are registered to are available to buy, if they are buy them all! Broken links can be caused by the site owner not re-newing the domain or even a typo by the writer.

With the domains you just bought you have 2 options, if you want a straight forward link then create a 301 redirect from the broken link to your website. If you want to start a blog network then use something like or the way back machine to get a cache of the content on the page and rebuild it.

This can be very powerful from big websites such as, various newspapers,,… the list is endless.

But, I will double the sneaky points if you use this method to find links from your competitors. That would be very very powerful.


  1. djandpReply

    it could be that you need to have an ebay store though. it is letting me add 3 links to the about me page. i don’t want to submit it yet though, which could be where it fails, because i’m about to upload a new website design and want to bring the juice once it is established for about a week

  2. Pingback: Top 25 Inbound Marketing Articles of the Week: February 28, 2014 – UpCity

  3. lokal bialystokReply

    Hey there would you mind stating which blog platform you’re working with?
    I’m going to start my own blog soon but I’m having a difficult time selecting
    between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m
    looking for something completely unique. P.S Sorry for getting off-topic but I had to ask!

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